Comprehensive Website SEO
& Citation Audit
Website SEO and Citation Audit includes on-page and off-page SEO elements, as well as competitive analysis and recommendations
Local citation consistency can work for an SEO campaign or work against you. If everything is consistent and correct, it's a big plus. But if your citations are inconsistent (basically, a big mess) it will really be a hindrance to getting the kind of rankings you expect.
If you're not sure about what citations a local site has or if they're consistent or not, the first step is getting a citation audit done. This can be a time-consuming process if there's a lot of citations out there. Not only do you have to find them, but you'll have to visit and check every single URL to make sure it's displaying accurate information.
Our citation audits will handle this headache for you.
Not only do we scrape, research, and find all of a website’s citations. But we also visit each URL after we find it and note the business name, address, and phone number displayed. We will tell you what citations are correct, what needs fixing, and what is duplicated.
Armed with this information, you can move forward fixing these yourself or you can check out our Citation Cleanup and Boost service if you want Arrivo to fix them for you.
Arrivo’s 29-point Local Website Audit will pinpoint problem areas, specifically for ranking in local search. We look at what the site is doing right, what the site is doing wrong, and what the site isn't doing at all.
Our analysis combs over Google My Business Page optimization suggestions, local onpage/offpage, social, backlink data, and more.
Conducting a comprehensive local SEO audit is a no-brainer.
7 IMPORTANT ELEMENTS THAT GO INTO OUR LOCAL AUDITS
LOCAL ON-PAGE SEO
We look at all major factors that might be hindering your local site from ranking: schema, maps, NAP consistency, and much more. This is the most comprehensive section of the audit.
2. GENERAL ON-PAGE SEO
Our General On-Page SEO section tackles off-page that isn't locally specific as well. Internal links, site speed, mobile-friendliness, and a few others.
3. GOOGLE MY BUSINESS PAGE
The business's GMB page can be deceptively simple, some folks think all you need to do is verify it, and then the job is done. We'll tell you all the ways your particular GMB page can be optimized.
4. CONTENT AUDIT
We'll tell you how much content the site has (and if it could use more), where any duplicate content is, and more important content issues.
5. BACKLINK AUDIT
We'll dig through your pages and links, find any important pages that might be neglected, and give you some ideas for potential new niche link sources.
6. CONVERSION SUGGESTIONS
Even though conversion has little to do with local SEO, Arrivo included conversion in the audit because of how many times we saw local sites getting the fundamentals wrong when it came to conversion. We'll make sure the site isn't making any major conversion mistakes.
How many of your pages have social signals if any at all? Where can you still register the business's brand name? We check the most important data for you when it comes to Social and report back what we find.
Example of Audit Template:
This audit will cover your local on page SEO as well as off page factors. We’ve broken the audit down into 8 sections: Local On-Page SEO, General On-Page SEO, Conversion, Social, Google My Business Page, Content, and Backlinks.
Local On-Page SEO
1. Schema Markup
2. Google-Friendly NAP
3. The Phone #
4. NAP Consistency: Website & Google
5. Embeddable Map
7. Local Optimized Logo
8. Local Title Tags and Meta Descriptions
8B. Meta Descriptions
General On-Page SEO
1. Website Load Speed
2. Internal Linking
3. External Linking
4. Broken Links
1. Contact Page
2. Phone Number Prominence
1. Main Social Site Linking
2. Social Signals
3. Brand Name Real Estate
Google My Business Page
1. 100% Complete GMB
2. Photos Uploaded
4. Google+ Published Posts
1. A Business Blog
2. Duplicate Content
3. Amount of Content
1. Anchor Text Balance
2. Unloved Pages
Niche Link Opportunities