Most local contractors have a Google Business Profile. Most of them set it up once, figured that was enough, and moved on. And most of them are quietly losing jobs because of it. This is not about whether you have a profile. It is about whether your profile is actually doing its job, which is to convince a homeowner who just found you on Google to pick up the phone and call. Right now, for a lot of contractors, it is doing the opposite. The Myth of "I'm Already on Google" Whe

Picture this: A homeowner's water heater just gave out. It's a Tuesday evening and they need someone fast. Instead of typing "water heater repair near me" into Google and scrolling through a list of links, they type a question directly into an AI tool. "Who are the best-rated plumbers near me?" In seconds, the AI gives them a short, confident answer. It names a few businesses, explains why they stand out, and even summarizes what past customers said about them. The homeowner