When someone searches for your service nearby, does your business show up first, or does a competitor get the call?
Most local customers never scroll past the first few results. Local SEO makes sure your business ranks where those searches happen, on Google Search, the Map Pack, and now AI tools too, so the call goes to you instead of someone else.
What's Included
Local SEO audit: we check your current rankings, Google Business Profile completeness, citation consistency, and on-page SEO, and show you exactly what's costing you visibility today. On-page and technical SEO: we optimize your site's core pages, titles, headers, site speed, and mobile experience, the fundamentals Google needs to trust and rank your site. Google Business Profile management: we build out, optimize, and actively post to your GBP so it works as a lead-generating asset, not just a static listing. Citation and consistency management: we make sure your business name, address, and phone number match everywhere they appear online. Link building and ongoing reporting: we earn quality local backlinks to build domain authority, and send monthly reports that show calls, clicks, and ranking movement.
Who This Is For
Owner-operated trades and home service businesses (plumbing, HVAC, electrical, roofing, landscaping, pest control, leak detection, and similar) who rely on local customers finding them online, and who want a steady flow of qualified leads instead of guessing what's working.
Pricing
Local SEO runs $350 to $1,200 per month depending on scope, from GBP management and basic on-page work at the Starter level, up to full Growth-level SEO with link building and reputation management. Every engagement starts with a free AI Visibility Snapshot, so you see the actual gap before spending anything.
Frequently Asked Questions
What does Local SEO actually include? Local SEO covers your Google Business Profile, on-page and technical SEO on your website, citation consistency across directories, local link building, and ongoing reporting, all aimed at getting your business found by nearby customers searching for what you do.
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How is Local SEO different from regular SEO? Regular SEO targets ranking nationally or broadly for a topic. Local SEO focuses specifically on ranking for searches tied to a location, "near me" searches, the Google Map Pack, and directory listings, which is where most trades and home service customers actually look.
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How long does it take to see results from Local SEO? Most clients start seeing movement in rankings and Google Business Profile visibility within 60 to 90 days, with continued improvement as citations, reviews, and content build up over time. Local SEO compounds, it doesn't happen overnight.
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Do you work with businesses that already have some SEO in place? Yes. Most of our clients come to us with an existing website and some online presence, but no clear sense of whether it's actually working. We start with an audit to show you what's solid, what's missing, and what to fix first.
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What's the difference between Local SEO and Google Business Profile management? GBP management is one piece of Local SEO, it's included at every tier. Local SEO also covers your website's on-page SEO, citations across the web, and link building, so your visibility doesn't depend on one listing alone.
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How much does a Local SEO audit cost? The initial AI Visibility Snapshot is free with no obligation. If you want a deeper paid SEO audit, that runs $250 to $500, and the fee is credited toward your first month if you move into an ongoing Local SEO retainer.